privacy policy

Last Updated: February 17, 2026


Wild Thread Media Inc. (“we,” “us,” or “our”) is committed to maintaining the accuracy, confidentiality, and security of your personal information. This Privacy Policy outlines how we collect, use, and disclose personal data when you navigate our website, engage our marketing and public relations services, or interact with our digital brand. By using this site, you consent to the processing of your personal information as outlined in this Privacy Policy.

If there are any modifications to this Privacy Policy, we will post those updates here in this online document; as such, we encourage you to periodically review this Privacy Policy so you are informed on how your information is being processed.


1.CATEGORIES OF DATA COLLECTED

We collect and process information that may identify, relate to, or could reasonably be linked to an identifiable individual ("Personal Information"), such as:

  • Identifiers: Name, email address, telephone number, title, and professional affiliation.

  • Demographic Data: such as preferences and interests

  • Financial Data: such as bank account or payment card details, where provided by you in connection with our services

  • Usage Data such as information about how you use our website, products, and services

  • Professional and Project Data: information provided during consultations regarding public relations, advertising, or marketing projects

  • Technical Activity: such as IP address, login data, browser type, location, statistical, behavioural activity, or demographic data

  • Marketing and Communications Data including your preferences regarding receiving marketing materials from us

2. LEGAL BASIS FOR PROCESSING 

We process data under the following legal frameworks:

  • Contractual Necessity: To fulfill service requests or preliminary inquiries

  • Legitimate Interests: To analyze website performance and manage business development

  • Consent: For marketing communications and newsletters, which may be revoked at any time

  • Compliance with law: where required by legal obligations

3. PURPOSE OF DATA UTILIZATION

We utilize your data to:

  • process enquiries received

  • deliver tailored services to you

  • conduct market research and business development

  • to provide you with information about products, services, and promotions that may be of interest to you

  • optimize website functionality and user experiences

  • comply with legal obligations 

  • any other related purpose indicated at the time you voluntarily provide your personal information to us

4. AGE REQUIREMENT

Our website is intended for a professional audience and individuals 18 years of age and older and individuals who meet the age of majority in their jurisdiction. We do not knowingly collect personal information from minors. By using our site, you represent that you meet the age of majority in your jurisdiction.

5. DISCLOSURE AND DATA SHARING

  • No Sale of Data: We do not sell, rent, or trade your personal information to third parties for monetary consideration.

  • Service Providers: We may share data with vetted third-party contractors (e.g., secure hosting, CRM, and analytics providers) strictly to facilitate our business operation and to provide our services to you.

  • Legal requirement: We will share your personal data if the law or a public authority requires us to share your personal data or to establish, exercise, or defend our legal rights.

  • Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity or successor, provided that the receiving party agrees to handle your personal information in a manner consistent with this Privacy Policy.

6. INTERNATIONAL DATA TRANSFERS

Your information may be stored or processed in Canada, the United States, or other jurisdictions. Where this occurs, we ensure that appropriate safeguards are in place to protect your data, in accordance with applicable law. This may include:

  • Entering into standard contractual clauses

  • Ensuring third parties in other countries meet comparable data protection standards

  • Limiting access to personal data and using secure transfer methods

Regardless of where your data is processed, we maintain the same high standards of security and privacy to protect your information.

7. DATA RETENTION 

We retain personal information only for the duration necessary to fulfill the purposes outlined in this policy or to satisfy legal, accounting, and reporting requirements. When personal information is no longer required for these purposes, we will securely delete or anonymize it in accordance with our internal data retention practices.

8. COOKIES

Our websites may use cookies and similar tracking technologies to:

  • improve the performance of our websites;

  • enable us to collect information about how users use our websites;

  • improve users experience on our websites;

  • deliver relevant online advertising to you both on our websites and elsewhere; and

  • measure the effectiveness of our online advertising and marketing communications.

We use the following types of cookies:

  • Essential Cookies: required for the basic functionality of the Site and cannot be disabled.

  • Analytics and Performance Cookies: help us understand how visitors interact with the Site.

  • Advertising Cookies: used to deliver relevant advertising and measure the effectiveness of our marketing.

Where required by applicable law, non-essential cookies (analytics and advertising) are placed only with your consent, which you may provide or withdraw at any time through the cookie preference settings on our Site. You may also adjust your browser settings to refuse cookies, though doing so may affect your experience on certain parts of the Site.

9. THIRD-PARTY LINKS

This site may provide links to other websites for your convenience and information. These websites may operate independently from us and users should note that linked sites may have their own privacy notices or policies. We strongly encourage our users to review any linked website policies in order to understand how they may collect, use, and disclose your personal information. This Privacy Policy applies solely to information collected by this site. We do not take responsibility for the content of linked websites, any use of their sites, or the privacy practices or policies of these sites. 

10. SECURITY

We take the security of your information seriously. We are committed to using commercially reasonable measures to protect personal information we may collect. However, due to the inherent nature of the internet, we cannot fully guarantee that the information stored on this site, or direct communications between you and us, is absolutely secure. Although we take steps to protect your data, by using the site you consent that the transmission of data is at your own risk. 

11. YOUR RIGHTS

At any time, you can ask us to halt any marketing communications by email by clicking on the Unsubscribe link within the marketing email. If you have provided personal information to us, you may request, at any time, that it be updated, modified, or deleted. 

12.CONTACT INFORMATION

If you have questions, concerns, or wish to exercise your rights regarding your personal data, please contact us at info@wildthreadmedia.com.

13. GOVERNING LAW

This Privacy Policy and all related matters shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict of law principles. You hereby irrevocably consent to the exclusive jurisdiction of the courts located in Vancouver, British Columbia, for any dispute arising from the use of this website or this Privacy Policy.